NYC’s Animal Medical Center Appoints Michelle Friedman Executive Director of Marketing & Communications

June 26, 2017

Contact Information:
Barbara Ross, Ross Public Relations,, 201-236-1771

The Animal Medical Center (AMC) today announced the appointment of Michelle Friedman as Executive Director of Marketing & Communications. In this role, she will be responsible for the overall strategic development of AMC’s marketing, public relations and external communications encompassing social media, special events, branding initiatives and advertising.

“Michelle brings solid marketing and communications experience to this position, and as a member of the senior management team, she will play an integral role in driving AMC’s goals for the future,” said Kathryn Coyne, AMC’s Chief Executive Officer. “I am confident that Michelle’s knowledge, passion and expertise will positively impact the AMC’s long-term growth.”

A senior marketing communications professional with strong experience in creating successful, novel, multi-platform public relations and marketing programs, Ms. Friedman previously served as Account Director at Marino PR. In that capacity, she led the communications strategy and account teams for its non-profit, education, real estate and economic development clients, including NYU, New York Medical College, Big Brothers Big Sisters, DKMS, and the Brooklyn Navy Yard. Ms. Friedman has also served as Communications Director for leading non-profits, including the New York City Coalition Against Hunger (NYCCAH) and the Brooklyn Chamber of Commerce. Additionally, she served as Press Officer for the New York State Senate Majority Press Office. Early in her career, Michelle was a reporter and writer for several political publications, including City & State, Interview Magazine, and The Chief Leader.

“For over a century, AMC has made New York a better place by caring for our precious pets. While much has changed over the years, the unparalleled service at AMC has never wavered,” said Ms. Friedman.  “Walking the halls, it is very clear to me that this is an institution filled with passionate professionals and staff providing the best animal treatment anywhere. I am honored to join the AMC family and lead our marketing team and we will work to communicate what I already know: Animal Medical Center is a best-in-class institution.”

Ms. Friedman holds a Master of Fine Arts in Creative Writing from The New School and a Bachelor of Science in Communications Studies from Boston University College of Communication. 

About Animal Medical Center
Established in 1910, the Animal Medical Center is dedicated to providing compassionate and collaborative care to animals and to leading the advancement of veterinary medicine through innovative clinical research and education. For more information, visit

# # #

View/Download this Press Release as a PDF